Clean Water = Good Coffee 

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​As basic as that sounds, that's all it took to put together a partnership with local non-profit organizations who help protect our sources of freshwater!

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Coffee and water have a complex and inseparable relationship. Not only does the plant require a significant amount of  water in it's growth and production, but a simple cup of coffee actually contains only 1.25% coffee and a whopping 98.75% water. At Superior Coffee Roasting Company we are passionate about our product, but doing so in a way that is supportive of a healthy freshwater environment both here in our own backyard, as well as abroad, and for the coffee growers who need a hand "out in the field". 

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Each of us needs to take action to better use, consume, and manage water in our daily lives. Join us in helping accelerate change. 

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 TOGETHER WE CAN!

 

In collaboration with the Lake Superior Watershed Conservancy, we have, with deliberate attention to detail, come up with a roast profile and blend that captured the high regard of Gary McGuffin, who is on the local Board of Directors, and a founding member of the LSWC. This blend is so named the "Freshwater Fusion" (after all, a great cup of coffee is 98.75% water)

 

100% of the net proceeds from your purchase of our Freshwater Fusion Blend go to the LSWC for their ongoing programs to help protect, and bring awareness to our important watershed.