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Our
Mission
Clean Water. Great Coffee.
​Coffee and water have a complex and inseparable relationship. Not only does the plant require a significant amount of water in its growth and production, but a cup of coffee is still a whopping 98.75% water. At Superior Coffee Roasting Company we are passionate about our product, but doing so in a way that is supportive of a healthy freshwater environment both here in our own backyard, as well as abroad.
Our passion for crafting exceptional coffee, doesn't just end once the coffee is roasted and ground up!
The other part of the equation is water, and specifically clean water that = great coffee!
We are committed to helping support the equity and sustainability of the 3% of the earths water that is drinkable.
Our pledge of 3% for the 3% means that 3% of all retail sales will be donated to support select charities
actively working to protect and support earths freshwater supply locally and abroad.
It's our way of making sure earths water continues to brings life to your favorite brew!
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In collaboration with the Lake Superior Watershed Conservancy, we have, with deliberate attention to detail, come up with a roast profile and blend that captured the high regard of Gary McGuffin, who is on the local Board of Directors, and a founding member of the LSWC. This blend is so named the "Freshwater Fusion"
100% of the net proceeds from your purchase of our Freshwater Fusion Blend go to the LSWC for their ongoing programs to help protect, and bring awareness to our important watershed.
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Our Mission
Freshwater Future is a catalyst for community action that strengthens policies designed to safeguard the waters of the Great Lakes region.
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Vision
Living in the Great Lakes region, we are surrounded by lakes, rivers, wetlands, and shorelines. Water is ubiquitous in the lives of Great Lakes residents, from recreation and rejuvenation to drinking and business. These resources, while abundant in our region, are precariously positioned in a rapidly changing world. Threats to the livelihood of the water ecosystems that support human life are numerous, diverse, and simultaneously political and biological.
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Donate to Freshwater Future for a FREE bag of coffee (or k-cups) ON US!
Click the pic >>>>>>>>>
Where is the 3% going to?
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