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Our
Mission
Clean Water. Great Coffee.
​Coffee and water have a complex and inseparable relationship. Not only does the plant require a significant amount of water in its growth and production, but a cup of coffee is still a whopping 98.75% water. At Superior Coffee Roasting Company we are passionate about our product, but doing so in a way that is supportive of a healthy freshwater environment both here in our own backyard, as well as abroad.
Our passion for crafting exceptional coffee, doesn't just end once the coffee is roasted and ground up!
The other part of the equation is water, and specifically clean water that = great coffee!
We are committed to helping support the equity and sustainability of the 3% of the earths water that is drinkable.
Our pledge of 3% for the 3% means that 3% of all retail sales will be donated to support select charities
actively working to protect and support earths freshwater supply locally and abroad.
It's our way of making sure earths water continues to brings life to your favorite brew!
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In collaboration with the Lake Superior Watershed Conservancy, we have, with deliberate attention to detail, come up with a roast profile and blend that captured the high regard of Gary McGuffin, who is on the local Board of Directors, and a founding member of the LSWC. This blend is so named the "Freshwater Fusion"
100% of the net proceeds from your purchase of our Freshwater Fusion Blend go to the LSWC for their ongoing programs to help protect, and bring awareness to our important watershed.
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Freshwater Future
The Michigan based non-profit Freshwater Future helps to ensure the healthy future of our waters in the Great Lakes region. Through the partnership of the Flint Community Water Lab, Their water testing kits are made available to see if your water is safe from both lead and copper.
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When you purchase a water testing kit through us you will not only get the test kit but a free bag of Superior Coffee of your choice as a bonus for helping our joint mission of ensuring
a healthier future.
Where is the 3% going to?
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